'Internet Marketing Essay\r'

'What is food market purpose?\r\n trade is the process of planning and carrying prohibited the conception, pricing, promotion, and distri saveion of ideas, goods and services to create exchanges that satisfy unmarried and organizational goals.\r\nWhat is net merchandise?\r\n cyberspace Marketing is the process of grounding and maintaining customer relationships through on business encryptp alternate activities to further the exchange of ideas, reapings, and services that satisfy the goals of passably(prenominal) divideies.\r\n enthr whole\r\n meshing trade, or online trade, refers to publicize and market efforts that single- leverd function the blade and e-mail to drive direct gross sales via e-commerce as swell up as sales leads from nett lays or netmails. Internet interchange and online advertising efforts be typic each(a)y mapd in conjunction with conventional types of advertising same radio, television, newspapers and magazines. Internet merc handising s force out packing besides be broken down into to a greater extent specialized beas such(prenominal) as Web trade, email marketing and social media marketing: Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or avouchative Web sites, online advertising on see engines, and organic search engine results via search engine optimisation (SEO) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to accredited and prospective customers  cordial media marketing involves both advertising and marketing (includingviral marketing) efforts via social ne iirking sites like Facebook, Twitter, YouTube and Digg.\r\nObjectives of online marketing\r\n•To inform exploiters of your electronic network presence and the benefit your website invites over its competitors. •To stock subroutiners to use the services of the firm. This could be fall(a) aparte by offering a discount for a circumscribed time. •To prep be veritable the business is be givened in all the or so popular search engines and directories. •Keep customers updated of some(prenominal) new products or changes to business services. •Make sure that customer fill a pleasant website attend by continuously improving the navigation of the site. •To repoint for sales of x amount and net means out in of x amount in a habituated period.\r\nObjectives of a business having a retail take/ showroom.\r\n•To reduce be by moving some of their operations online. •To integrate online and offline strategies to maintain and improve relationships with customers. This could be by offering reserve online and pick up in store strategies like some retailers do. •The caller-out’s strategy should support the overall marketing objectives of the firm this maybe to growth overall market sh ar or profit. •To promote both online and offline activities.\r\nAdvantages of Internet Marketing[7][8][9]\r\nInternet marketing is important because it aligns with the flair consumers decl atomic play 18 purchasing decisions. Studies by analysts such as Gartner demo that increasing phone human bodys of consumers use social media and query on mobile Internet to carry out preliminary product and price investigate in the subscribe toning making final decisions. Internet marketing enables you to configuration relations with customers and prospects through mending, low- price individualizedized intercourse, consulting the remove a personal manner from mass marketing.\r\n•Convenience.\r\nInternet marketing enables you to be open for business around the clock without perturbing somewhat store open hours or extra time payments for staff. Offering your products on the Internet is also accessible for customers. They locoweed browse your online store at all time and empower orders when it is convenient for them. \r\n•Reach.\r\nBy marketing on the Internet, you do- nonhing overcome barriers of distance. You turn in change goods in any part of the coun emphasise without background arriveledge up local anaesthetic outlets, widening your tar worry market. You faeces also build an export business without opening a network of distri plainlyors in different countries. However, if you fate to sell internationally, you should use localization services to cast that your products atomic number 18 suitable for local markets and comply with local business regulations. Localization services include definition and product modification to reflect local market differences.\r\n•Cost.\r\nMarketing products on the Internet be little than marketing them through a physical retail outlet. You do not draw the recurring costs of property rental and maintenance. You do not dumbfound to procure stock for display in a store. You sight order stock in line with aim, keeping your inventor y costs low.\r\n•Personalization.\r\nInternet marketing enables you to personalize offers to customers by grammatical construction a visibleness of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you fire diagnose targeted offers that reflect their interests. The information available from tracking website visits also provides information for planning cross-selling campaigns so that you locoweed increase the value of sales by customer.\r\n•Relationships.\r\nThe Internet provides an important computer program for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a devour email to confirm the transaction and thank the customer. Emailing customers regularly with special, individualised offers helpers to maintain the relationship. You can also necessitate customers to submit product reviews on your website, helping to build a sense of community.\r\n• well-disposed.\r\nInternet marketing enables you to take advantage of the growing importance of social media. An expression on the Harvard billet School Executive reproduction website highlighted the link between social networking and online r steadyue growth. agree to the article, a group of consumers that responded or so concentratedly to the watch of social net workings generated increased sales of around 5 percent. You can take advantage of this type of mould by incorporating social networking similarlyls in your Internet marketing campaigns.\r\nDisadvantages of Internet Marketing[7][8][9]\r\n•Competition.\r\n nary(prenominal)adays t here is cut-throat competition among heterogeneous companies. Online marketing gives you an opportunity to attract international consultation scarce at\r\nthe same time you atomic number 18 also inviting the international market competiti on for your business.\r\n•Online Illiteracy.\r\nA major(ip)ity of bulk who don’t collect any k straightledge about the online marketing companies belong to obligate any impact. You incur to be in reality wise while targeting the right listenening for promoting your product online.\r\n•Changing Technology.\r\nScience and technology ar doing wonders these days. volume atomic number 18 changing with the technology and so do the online package program. You founder to keep in touch with the latest technology and adopt the necessary softwargon which are quite costly.\r\n•Personal attention.\r\nThere is escape of personal attention given to a customer when they are shopping online on your website. Some people hunch forward to take advice which is not potential in online marketing.\r\n•Maintenance.\r\nIt is truly essential for a website get upgraded after regular intervals. But this is not practically possible because reconstructing the we bsites consumes a herd a time.\r\n•Slow mesh connections can cause difficulties.\r\nIf the companies build too complex or too freehanded websites, it leave take too long for users to check them or download them and they leave alone get bored eventually.\r\n•The e-commerce doesn’t allow the user â€Å"to touch” the merchandise before\r\npurchasing it. Because of this, some salesmen are starting to pledge the possibility of returning(a) the product. In Germany, where a law that regulates e-commerce and guarantees the customers the total requite of the coin exists since 2000, the electronic commerce is very popular.\r\n• another(prenominal) factor is the payment: many users still don’t trust in the electronic methods of paying and give up buying online because of this.\r\n• adept of the major in barelyices may be the lack of trust of the users because of the ceaseless virtual promotions that appear to be frauds. This is an aspect that deteriorates the image and reputation of quality and honest companies.\r\n•Other disadvantage is the cash on delivery system, since it doesn’t guarantee the blow% purchase of the product. This is also the case of thousands of users that give way themselves to daily mock big companies by parliamentary law on the internet using false identities.\r\nThe Questionnaire\r\nI sent out the questionnaire to friends and colleagues who work at ad and marketing agencies with a good client base. These companies act up in all kinds of marketing and not exactly online marketing. I got a lot of responses from them. These were the questions asked: How long has your union been making or nerve-wracking to make currency through online marketing? •Less than a month\r\n•1 month- 6 months\r\n•6 months- 1 socio-economic class\r\n•1 division- 3 years\r\n•3 years+\r\nHow much property is your phoner earning online per month?\r\n• non earni ng currency\r\n•Rs 1000- Rs 5000\r\n•Rs 5000- Rs 20000\r\n•Rs 20000- Rs 50000\r\n•Rs 50000+\r\nWhat’s the nearly troublesome difficulty your community has about making money online? • wear out’t catch enough technology\r\n•not enough time to cogitate scarcely on online marketing\r\n• non enough funds\r\n• as well as complicated\r\n•Others\r\nWhat tools/ software (that would save time and effort) would you be likely to purchase to help assist in online marketing? •Traffic tools that help generate visitors\r\n• circumscribe tools that help create fast satisfy\r\n• invention tools that help design good quality artistic creation\r\n•Research tools that help in research and forum of data •Others\r\nThe Results\r\nThe results in a nutshell\r\n• much(prenominal) than than 3/4th of the respondents have much than 1 year hold making money online, yet most have not earned any m oney yet, or at most Rs1000- Rs 5000 per month. •The 3 biggest problems that are preventing/hindering people from making money in online marketing are that they do not have the technical skills and that they gravel it a complicated project to get into online marketing on a large scale. non enough technical skills †You don’t actually take up to learn and master all the technical skills. If you do, then s pinnacle calling yourself an internet marketer and start calling yourself a programmer. You only invite to learn basic technical skills such as using an FTP program, installing your account book Press blog, create a basic hypertext markup delivery page, connecting your domain and hosting together. These skills, like any other skills, can be learned. The question is: are you entrusting to? non enough business †Traffic by itself is baseless if you can’t convert them into money, or if you can’t convert them into whatever you’re tryi ng to achieve. In other words, you need conversion to make your traffic worthwhile. lookup engine optimization You can do some Search engine optimization to rank your sites extremely in the search engines.\r\nTo get conversion, the best way is to target the right audience who are already searching for what you are selling (so you don’t need to educate them that they need your solution/product). Then build trusting relationships with them, and the original way to start doing that is to actually tell your audience who you are as an individual, and start giving sooner of receiving all the time. Not enough money †This is a classic. Not enough money to make money online means you don’t have the money to pay for business expenses like domain, hosting, email gondola responder services, legitimate and honest how-to courses, etcetera The smart set can spend less money by writing, designing, or programming the online ad/ marketing strategy. •More people are in to niche marketing (where you enter double niche markets) rather than into 1 or 2 markets where you go deep and establish yourself as an authority in the marketplace. In a a a few(prenominal)(prenominal) cases the companies have a very limited number of clients.\r\nThis helps them focus on the needs of selected companies and is able to provide good quality work. •In terms of tools/software that saves time and efforts by automating tasks, people preferred to use tools that help in designing graphics and tools that help generate visitors. Survey conducted by SEO Industries- A U.S found industry[5][6][10] I picked up a sight on with statistics that was conducted by SEO industries in 2012 and have compared it to their previous survey conducted in 2010. And have posted my conclusions at the end of each sub hookic. A Typical Online vender\r\nSo, what did a typical internet marketer in the 2012 survey look like? I know â€Å"typical” is a dangerous word, but rightful( prenominal) for fun, here’s a persona of our fairish out respondent: •47%Based in coupled States\r\n•77%Male\r\n•46%26-34 years antiquated\r\n•18%Works at 2-5 person company\r\n•23%3-5 years in online marketing\r\n•35%Started as an in-house marketer\r\n•46%Currently works as an in-house\r\n•19%Makes $30,000-45,000\r\n closing curtain\r\nThe US accounts for a large part of our audience. Female respondents increased slightly from the 2010 survey, from 20.6% to 22.7% †that’s 10.2% much than women in the survey this year, but still a sizable gender gap. multinational Marketers\r\n65 countries have been represented in the 2012 survey. some people asked last time to see much than the top 10 countries, so here are the top 25, by % of respondents: •47.3%United States\r\n•12.9%United state\r\n•4.4%Canada\r\n•4.0%India\r\n•3.3%Australia\r\n•2.4%Germany\r\n•2.0%Netherlands\r\ n•1.8%Spain\r\n•1.3%France\r\n•1.2%Romania\r\n•1.1%Brazil\r\n•1.1%Italy\r\n•0.9%Israel\r\n•0.8%India\r\n•0.7%Ireland\r\n•0.7%South Africa\r\n•0.6%Bulgaria\r\n•0.6%Denmark\r\n•0.6%Hungary\r\n•0.6%Pakistan\r\n•0.6%Philippines\r\n•0.6%Poland\r\n•0.5%China\r\n•0.5%New Zealand\r\n•0.5%Sweden\r\n finale\r\nUS representation decreased from the 2010 survey (53% to 47%), while the UK grew from 9% to almost 13%. Israel dangle out of the spend 10 from the #4\r\n go under in 2010, and Brazil slipped to 11th, while Romania narrowly pushed its way into the #10 spot. Service Mix and Demand\r\nNot surprisingly, most respondents (92%) have SEO services as part of their mix. The rest of the top 5 breaks down like this (keep in mind that most respondents offer multiple services other than online marketing): •92%Search railway locomotive Optimization\r\n•82%Analytics\r\n•71%Li nk building\r\n•71% capacitance marketing\r\n•70%Social Media and/or Community Management\r\nThis matches up exquisite well with perceived demand changes over the noncurrent year. These are the top 5 service areas that our respondents weigh are growing (as % of respondents): •72%Social media and/or community management\r\n•71%Search locomotive engine Optimization\r\n•65%Local SEO\r\n•56%Content marketing\r\n•54%Analytics\r\n purpose\r\nTopping the list of services with the biggest decrease in demand are †Event planning (67%), Offline marketing (51%), and PR (48%). Of course, it’s important to note that they have strongly focus on online marketing, so these decreases are probably mediocre the natural evolution of our industry. Training and conferences\r\n virtually of us still get our industry education online, but in-person events round out the top 5: •93%Online resources †blogs, websites, etc.\r\n•88%Hands -on experience\r\n•64%Read a book\r\n•53% be a conference\r\n•50%Attended training seminars/workshops\r\nOver half of respondents have attended a conference in the past two years (including local garner-ups). Here are the top 10 industry events for our\r\naudience: •18%Search Marketing Expo\r\n•14%Search engine Strategies\r\n•11%Local Meet-ups\r\n•7%Pubcon\r\n•7%ad:tech\r\n•7%MozCon\r\n•6%Distilled’s Searchlove/Linklove\r\n•5%Google I/O\r\n•4%SXSW\r\n•4%WordCamp\r\n final stage\r\nIt’s interesting to see the rise in smaller events.\r\nIndividual VS Team priorities\r\nWhen we’re not learning, we’re spending our time in the trenches. These are the top 5 tactics that respondents state they fatigued their individual time on (as % spending much than half their time): •24%SEO\r\n•11%On-page Optimization\r\n•10%Link Building\r\n•8%Social Media Marketing\r\nà ¢â‚¬Â¢6%Copywriting/Blogging/Writing\r\nHow did that stack up against where our teams (SEO’s teams) are spending their time? •18%SEO\r\n•14%Link Building\r\n•12%Copywriting/Blogging/Writing\r\n•11%On-page Optimization\r\n•10%Social Media Marketing\r\nConclusion\r\nWhile people reported that their teams spent to a greater extent time on link-building and writing/blogging while they personally spent more time on on-page tactics, it’s interesting to note that the top priorities are sanely similar. Online marketing is still a hands-on business, even at the upper levels.\r\nSpending and Budget\r\nIn 2012, respondents reported the following(a) budgets for consulting services,\r\nwith over a ternary (34.4%) spending $1,000/month or more on consulting and outsourcing: The modal(a) monthly spend on tools and software was quite a bit less, with only about 17% of respondents spending more than $1,000/month: Ad spend is diversifying in 2012, alth ough traditional PPC still leads the way. undermentioned is a graph of ad spent by category (total respondents).\r\nTop tools use\r\nTop 5 analytics tools as % of respondents\r\n•93%Google Analytics\r\n•16%WordPress Stats\r\n•13%Omniture\r\n•9%CrazyEgg\r\n•7%Compete\r\nNot to exaggerate, but Google Analytics just crushes everything else. The 2nd place is internal WP stats. Omniture is back in 3rd. WebTrends is #8. It’s get tougher for the big enterprise vendors. Top 5 keyword research tools\r\n•88.3%Google AdWords\r\n•58.6%Google Insights\r\n•20.2%SEMRush\r\n•16.7%Wordtracker\r\n•13.9%Raven\r\nTop 5 issue marketing and outreach tools\r\n•74%Twitter\r\n•53%LinkedIn\r\n•45%Google’s Insights for Search\r\n•31%StumbleUpon\r\n•31%Google Reader\r\nTop 5 Conversion consecrate Optimization and usability tools\r\n•73%Google Website Optimizer\r\n•18%CrazyEgg\r\n•16%Pin gdom\r\n•11%ClickTale\r\n•8%KISSmetrics\r\nPaid VS Free Tools\r\nFocusing on SEO, there’s still a unanimous divide between remunerative and free tools. close 24% don’t use paid tools at all (and probably run with scissors), but we’ll get to that in a minute. The top 10 paid tools (as % of respondents) are:\r\n•55%Moz & race Site Explorer\r\n•17%Majestic SEO\r\n•17%Raven\r\n•13%SEMRush\r\n•10%Screaming frog\r\n•9%Market Samurai\r\n•8%Advanced Web Ranking\r\n•8%Link-Assistant.Com, Rank Tracker, etc.\r\n•7%Wordtracker\r\n•7%Spyfu\r\nIn the last 12 months, here are the top 10 free tools you’ve used (* denotes tools that also have paid versions): •83%Google Webmaster Tools\r\n•47%Moz & Open Site Explorer*\r\n•42%Bing Webmaster Tools\r\n•41%Firebug\r\n•31%Majestic SEO*\r\n•28%Yahoo! Site Explorer\r\n•26%Xenu\r\n•22%SEOBook Tools* \r\n•19%Screaming Frog*\r\n•18%Hubspot Grader*\r\nConclusion\r\nFree tools from search engines rank highly on this list; although, Yahoo Site Explorer was cease during the 12-month period. Social Media Tools\r\nLast but not least, the rise of social media is undeniable. There have been a lot of arguments for where we’re spending most of our time. Here’s what you had to say about the top 10: •88%Facebook\r\n•83%Twitter\r\n•55%Google+\r\n•49%YouTube\r\n•47%LinkedIn\r\n•47%Blogging\r\n•21%Pinterest\r\n•9%StumbleUpon\r\n•5%Tumblr\r\n•5%Flickr\r\nConclusion\r\nNot surprisingly, Facebook and Twitter still neglect the landscape. While Pinterest has come on strong, it still trails all of the big players, including YouTube. Literature Review E foreign diary of Business and Social Science- Vol. 1 No. 1; October 2010.[4] E-Marketing; in one hand, it is noticed that the number of studies conducted by resea rchers and practitioners in the field of E-Marketing from 2003 to 2010 is comparatively limited. This can be justified by the relative transformation of EMarketing. This provides an indication that E-Marketing is relatively new for academics and practitioners and also provides level-headed expectations about the increase in number of studies cogitate to E-Marketing in the near future. The total number of studies was 365 studies, 73 % of it was empirical and 27 % of the total number of articles was not.\r\nIt is also noticed that the research activity output in E-Marketing had decreased significantly between 2003 and 2008 within the literary works period. Although the make articles had covered the following research areas: E-business, E-marketplace, electronic Commerce, electronic platforms, ICT adoption, Internet marketing, On-line trust, B2B, Performance evaluation, The Web, Electronic marketing, E-mail Making, Ereadiness, E-relationships, E-security, E-service, E-supply chain management, Internet adaptation, Mobile marketing and some other research. Electronic Commerce was the major research area covered by the researchers in the field followed by Electronic Business and Internet marketing. Most of the empirical studies had been conducted in: the USA, Australia, New Zealand and the UK which was the biggest in number of studies conduct in the literary works period. By analysing the articles conducted in the UK market it was noticed that these articles had covered the following research areas: E-business, Electronic Commerce, Electronic marketing, Internet marketing, the web, ICT adoption, Business public presentation and some other research areas. On the other hand, most of the articles in the literature were published in the daybook of Small Business and green light Development (27 articles) with a percentage of 7.4 % of the total number of studies conducted in the period of the literature. The next six top journals were: Internet research, Journal of Internet Marketing and Advertising, Journal of Electronic Commerce Research, Journal of Internet Marketing, Journal of Interactive Marketing and Journal of Business-to-Business Marketing. Based on the literature there are clear research gaps in the field of E-Marketing especially in the areas of EMarketing performance as well as E-Marketing adoption in Small Business enterprises (SBEs).\r\nTo fill such gaps and extend previous studies there is a need for conducting more research to investigate the relationship between implementing E-Marketing and SBEs performance. Online Marketing; New models of advertising?- By Kim Eriksen, Claus Hemmingsen, bathroom Kuada Supervisor- Aalborg University.[3] throughout our search we discovered that it appears that the companies, have been, and still are using internet as a communication tool to a limited extent, i.e. one way communication to the consumers (as opposed to new marketing models). The literature provided us with some indication of wh y this is the situation. One can call it simplicity for the companies or lack of knowledge towards other ways of using the internet. Most important discovery is maybe the fact that the last mentioned has been the trend and way to do business. Many companies have not been keeping track on the trends that have arisen in the past decade. So the answer to our prototypical question is that, international oriented danish companies have alternative options available, and are not that far from being able to utilise these alternatives. With few correction and a little of extra resources it would be possible for most of them to gain a better use of the internet.\r\nHaving analysed several(prenominal) company websites it is clear that parts of the theory roll in the hay the new marketing models are being used. Whether cognizant choice, random chance or even a need to â€Å"follow suit”, most companies try to keep their sites easy to navigate, with focus on language and information . However several are not utilising items such as chat forums, direct service contacts and in general the two way communication to get closer to an enhanced use of their presence online. We have examined the Internet users’ demands and needs online, and found that they only to a small degree ask for involvement. There are explicit demands for less advertising and simple and well structured websites, but when it comes to talks, and participation only a smaller part of our population asked for direct involvement. Login and personalisation are however in high demand, a relatively new tool, login have appeared on more and more sites, developed from extranets (dealer logins) to consumer login to remember setup, addresses and other information the consumer need to type each time a purchase is made. This leads us to conclude that over time the demand for further involvement will grow. One of the most important features the internet provides is communication, communication between th emselves and their customers. Companies has for a long time been using the internet as advertising tools to promote their product.\r\nIn other words, it has been a one-way communication. Chat and forums is one of the possibilities the internet provides. The focus has to take a turn in the consumer’s direction. So instead of one-way communication it should be two-way communication. Consumers want to able to identify themselves in the sites and product. This would be achieved through chartrooms and forums. Instead of being a visitor they would rather be participants on the sites. conceivably more like Blogs and newsgroup provides. What we also found out, was that the entrance to a site has to be simple and direct. A concern that we were faced with, was the fact that only few companies has a list of contact persons for direct contact. Also, with big companies a receptionist is available; why not make his/her presence available on the internet via the company website.\r\nA simpl e process that would start the dialogue with the visitor, perhaps reveal areas where the website are failing to meet the needs of the visitor. It would moreover be an indication that the companies baffling the consumers/participants in the process. All in all we intend that in order to gain fully loading of the internet and thereby increase the sale it is more important to have 20 dedicated customers that uses the sites than 100 visitors that have no direct connection to the site and therefore do not purchase anything. Danish companies have to reorganise their homepages in a way that it becomes easy and simple to navigate through and the possibilities to overtake with the consumers. Recommendation[2][10]\r\nYour online marketing strategy is based on getting more potential customers to your site and converting them into paying customers. It really is that simple. Through using a wide diversity of techniques you can pinpoint those customers and make sure that they bugger off you r business when they search online for products or services that you provide. When they find your website a variety of other online marketing tools will be waiting to convert them to buying customers. In order to do this effectively, most of the focus will be on two major aspects of the marketing plan: using keywords in all online content and creating as many links as possible to your website.\r\nThe more backlinks you have, the better your site will place in search engine results and the more people will find your website. The more effectively you use keywords, the more search engine friendly your content is and therefore more likely to be ranked. The more visitors you get to your website will result in more new customers for you. New customers mean an increase in sales and profit just like we said when we talked about the potential for exponential growth with online marketing for your business. Techniques to Increase Your Business’s Profits:\r\nWhether you have suffered a d ownturn in your business, have neer built it to the level you are aiming for or if you are just starting out, your goal needs to be using online marketing strategies\r\nto increase your cabbage. There are four basic ways to improve profits: 1.Increase customers\r\n2.Increase traffic to increase customers\r\n3.Add to product offerings to make them more compelling\r\n4.Use PPC, SEO, local business results, article marketing, etc. 5.Increase number of transactions per customer\r\n6.Build mailing list\r\n7.Increase customer communications through auto responders, newsletters, deal out messages 8.Offer them upsell opportunitiesâ€pitch something seasonal 9.Send out reminders for services and specials\r\n10.Increase the average dollar amount per transaction\r\n11.Offer bundle packages and upgrades, strong reasons to purchase\r\n12.Decrease costs, finding free traffic, lowering cost per click 13.Increasing conversions, decreases costs.\r\n14.Offer a bonus, change a headline, offer a f ree consultation. 15.Even converting from 1% to 2% is a 100% improvement and cuts costs for buying traffic in halfâ€pure profit! By putting an online marketing plan in place and following through with it, you can achieve all of these goals. You can easily improve your profits through the strategic use of online marketing techniques that will increase customers, increase the number of transactions per customer, increase the average dollar amount per transaction and decrease costs while finding free traffic which leads to a lower cost per click. Conclusion[1] [2]\r\nInternet Marketing is Not Easy it is filled with many complicated challenges that can put you off track, confuse you, and prevent you from succeeding. Reports and eBooks that campaign to give you a one-size-fits-all approach tend to set down a very important point; prospering internet marketing requires you to be a dynamic, intelligent, and flexible. So a set of static, unchangeable plans is unlikely to make you succ essful.\r\nTraditional marketing methods are still highly relevant in the networked economy, though firms must now consider a host of new and progressive marketing methods available online (e.g., dynamic pricing, online community) In course to the one-way mass promotion that characterizes modern marketing, Internet marketing enables firms to engage the individual in personalized dialogues Individualization and Interactivity are two forces that make online marketing different Marketing, and the relationships it creates, should be considered in the context of particular proposition processes and stages\r\nBibliography\r\n•Internet Marketing Report- University of International Business and Economics- busyness Ying[1] •Online Marketing; New models of advertising?- By Kim Eriksen, Claus Hemmingsen, John Kuada Supervisor- Aalborg University.[3] •E International Journal of Business and Social Science-Vol.1 No.1; October 2010. [4] •2012 SEO Industry Survey [5][9]\r \n•Best Retail Brands 2011- Interbrand\r\nWebliography\r\n•Onlinebusinessmarketing.ie[2]\r\n•Moz.com[6]\r\n•Wordpress.com[7]\r\n•Westcoastmarketing.com[8]\r\n•inauguration Nation[10]\r\n'