Marketing Analysis Report Essay Example | Topics and Well Written Essays - 750 words

Marketing compendium Report - Essay ExampleThe participation offers a range of products, in the form of shoot hug drug services to passengers worldwide, both from Canada to different parts of the world, and vice-versa. The company products solve a range of individual, organizational and social problems, through offering schedule flights to individuals who atomic number 18 seeking to travel to different destinations of the world, thus solving a societal problem. It also offers other individualized services such as pack services to individuals and organizations dealings in the cargo business (Mills, 2006). The company also offers specialized Air Canada Jazz and Air Canada Jetz specifically for organizations and some individuals who would want to experience flexible departure and arrival time, and who cannot fit into the normal scheduled flight timetable. The individuals or organizations using this service are minded(p) privacy, security and convenience, while also being grante d customized services (Yerema & Leung, 2013). It also offers vacation services courtesy of Air Canada rouge, specifically for leisure purposes, through charter flights to oer 200 different leisure destinations worldwide. Another product offered by the company is the Air Canada Express, connecting over 90 Canadian cities (Milton, 2004). Pricing for the different products offered by the company is on a product-to-product basis, while promotions are done through primary(prenominal)stream media both print and broadcast, social media, as well as promotional campaigns and special-offers advertising. environmental Scan Regulatory environmental factors had been favorable for Air Canada in the early years up to the 1970s, where the governance applied regulations to ensure that the company had an upper hand over the other privately-owned airlines. The government restricted light haul carriers to only one destination for other airlines, while allowing Air Canada to serve several destinatio ns (Milton, 2004). Its main competitor, CP Air was restricted in terms of the intercontinental capacity, while also being restricted from operate domestic flights. However, in 1987 deregulation of the Canada air market was introduced, and subsequently stiff competition set in, in the midst of Air Canada and other regional operators (Mills, 2006). Stiff competition for the company is mainly from Pacific Western Airline. The frugal environment for the company was tough especially in the early 2000s, when the company pursued a coalition with its major rival, Canadian Airlines, but realized that its economic situation was worse, an occurrence that led to financial problems and cargo and flight delays. This eventually led to a declaration of bankruptcy in early 2003, but the company recovered in the following year, and managed to strategize and resolved the financial problems (Milton, 2004). Nevertheless, the technological environment has impacted positively on the companys business, through increasing business and repeat customer purchases. The companys engagement of its technology is impressive, with the company offering a range of technological services to its customers, such as