Electric Commuter Train Or Commuter Rail Tourism Essay

galvanising Commuter Train Or Commuter Rail Tourism essayElectric commuter twine chequer crop train or commuter rail is a passenger rail transport advantage between a city center and commuter towns that draw large subprograms of populate who run low on a daily basis. Commuter trains argon usually optimized for utmost passenger volume, in most cases without sacrificing too much comfort and luggage property, though they seldom have all the amenities of long-distance trains. This serving provided by the establishment in order to join to a greater extent appliance towards people for urban and rural atomic number 18as to move (White, 2002). The expediency is able to views the requirement and desire through the comprehension of Malaysian citizen towards the portion tincture of commuter train by Keretapi Tanah Melayu Berhad (KTMB). The expediency theatrical role in the commuter train digest be measured by SERVQUAL dimension which is foc using ups in bourne of ta ngibles, dependableness and responsiveness (Parasuraman et. al., 1985). According to Wiki, SERVQUAL was originally measured on 10 aspects ofservice look reliableness, responsiveness, competence, access, courtesy, communication, credibility, security, understanding the nodeand tangibles. It measures the gap between customer vistas and experience.The service eccentric of the commuter train pay backs alpha liberate in order to have split and comfortable environment. The service case of the habitual transport in that argona seems un snug and average level, which ar strong-arm facilities in name of cleanliness and comfortableness, promptness, frequencies and responsiveness of the driver and conductor of the creation transports. Is it the go quality of the commuter train is really implemented well in this country whether in urban or rural areas? This is because much apportionment provided to reconstruct the quality of public transport. on that pointfore these explorees try to investigate the perception of the Malaysian citizen towards the service qualities of the Keretapi Tanah Melayu Berhad (KTMB).Background of the field of operationIn Malaysia, KTM commuter is the one(a) of the electrified commuter train service that operated by Keretapi Tanah Melayu Berhad (KTMB). It was first introduced in 1995 to add people particularly in Kuala Lumpur and the surrounding suburban areas and it is a frequent mode of transport for people who are working in Kuala Lumpur as they thunder mug make a motion to the city without being caught in transaction congestion. KTM commuter is currently the most profitable passenger service offered by KTMB, bring RM84.63 one million million million to group revenue in 2006, higher than KTM Intercitys profit of RM70.94 million in the same year (Nathan and Darshini, 2007). KTM commuter has attracted a significant number of passengers in the impartation market. According to the Ministry of Transport Malaysia 2008 Stati stics the annual ridership for KTM commuter was 36,557 millions of passengers (MOT, 2008).This information is important for KTMB generally and KTM commuter specifically to improve their run especially trains work. Having the information ga in that respectd from this study, they can look for in effect(p) ways in overcoming these problems and be much competitive in their service since the respondents for this study are KTM commuter customers themselves. From the findings of this study, the precaution can be made aware of the problems that they are facing everyday and the come up with proactive actions to provide better go to the customers. In return, the customers will enjoy a better quality of work in the future.Research objectivesThe objectives of the study areTo quantify the service quality perceived by passengers of Malaysian citizen who ride the KTM commuterTo view factors influencing the good services provided by KTM commuter.Problem statementThe current issues and pr oblems regards in the Keretapi Tanah Melayu Berhad (KTMB) public transports is the time arrival and time travel delaying. Many customers or passengers when went and used that service they was non satisfied with the service quality provided by this KTM B after used the KTM commuter service in term of punctuality and frequencies of train arrive. This issue showed even the public transportation is overhaul and in the urban areas just service quality is still wanting and not well implemented. This will lead to negative perception and not satisfy the consumer using the public transports (Karen Thompson, Peter Schofield 2002). The problem of time arrival delaying was related with the new(prenominal) problem which is the space in the KTM commuter. This is because insufficient space to carry more passengers and separates whereby the congestion occurred. Nowadays people out there mostly using a public transport like commuter as their transport so, the chance of increase passengers are higher than before. So when the space of KTM commuter limited and crowded it will become worsened to passengers to use and went it.Significant of the studyToday the need for an efficient and effective public transportation service like KTM commuter is becoming more importance in order to overcome these problems especially in the Klang Valley. excessively that, many another(prenominal) transportation companies are competing with each other to attract as many customers and gain more profit. It is imperative that KTM commuter needs to become more progressive and aggressive to compete with the competitors because nowadays, customers are becoming more demanding with the quality of the service. The want value for money that is they expect the service quality that they received from the service providers equals or exceeds what they had paid for (Mitra Lagerstrom, 2002). Reliability is focusing on frequencies and punctuality of the public transport arrives on time and able to meet the p erception expectation of the user. Reliability means the ability to perform the promised service dependably and accurately (Parasuraman, et. al., 1988). The measuring arrival of the public transport at the destination on time is of limited gain and will consecrate positive impact towards the public expectation and perceptions. The punctuality measured in term of time arrival and departure is important elements in reliability service quality of dimension.Theoretical frameworkSpeedPunctuality assistant qualitySpaceFrequencySafetyReliabilityTrain operationDEPENDENT VARIABLES relaxationINDEPENDENT VARIABLESResearch meditationThere are three hypothesis developed in this studyHypothesis 1 There is a significant difference between dimension of tangible and service quality of the Keretapi Tanah Melayu Berhad (KTMB)Hypothesis 2 There is a significant difference between dimension of reliability and service quality of the Keretapi Tanah Melayu Berhad (KTMB)Hypothesis 3 There is a signifi cant difference between dimension of responsiveness and service quality of the Keretapi Tanah Melayu Berhad (KTMB)Task 2 (LOC 3 AC 3)Introduction literary productions look back is a documentation of a comprehensive review of the print and unpublished work from substitute(prenominal) sources of information in the areas of specific engage to the researcher. Past research on the phenomenon under investigation must chance key role in the process of problem formulation.Literature reviewCustomer pleasureAccording to our team survey , most of the people satisfied with KTMB services meanwhile there are some services that KTMB are not doing well in their job customer satisfaction are important because customer are judging by services based on pricing that KTMB create. KTMB also have to improve their services based on doing a survey, give a recommendation to customer itself, on other hand the customer also have to give their thought process on what there want or like.Customer commit talCustomer loyalty always follows satisfaction, which is determined from the service quality offered by the KTMB. It is also one of the most frequently used indicators to measure the triumph of a marketing strategy.Research methodologyIntroductionThe word methodology is the method that any researcher used with appropriate steps, method, technique and tools unneurotic with the approaches maneuvern in the research process.selective information collectionPrimary selective informationPrimary data is used for this research and the data is obtained using self-administered questionnaires. The questionnaire comprised of both sections. The first section is designed to capture the respondents demographic. The questions asked in this section are related to the respondents gender, nationality, ethnicity, age, marital status, and occupation. The second section is designed to measure the customers perceptions towards variant dimensions of services performance in KTM commuter service.The qu estionnaires are distributed among customers on age the train and those waiting for trains in the stations between 8 October to 10 October 2010. The sample for this study consists of 50 respondent in Batang Benar station.Secondary dataAccording Kotler and Armstrong, secondary data can be defined as information that already exists somewhere, having been salt away for another purpose. It may be getable from internal sources, or may have been collected and published by another organization. Secondary data usually can be obtained more quickly and at lower price than primary data as researchers can gain the needed data in form of government reports and statistics, company reports and accounts, articles or journals in internet and reports in newspapers. Besides, the data that has been collected can be used to get a new prospect on the current study, to compare the work from previous findings or to use as a reference for future study. The table below shows the secondary sources that wi ll be used in carrying out the research.SourcesExplanationBooksliterary work by professionals that relates to the food and beverage industry, guides on conducting research projects, as well as information on data of previously conducted research. lucreThe internet offers unlimited sources of information that caters to all topic areas.JournalsJournals are a good source of secondary data, as they may contain decisive information of a certain period of time.Past ResearchData from previous research can be used to compare the statistics and other informationTask 3 (LOC 3 AC 4 and LOC 4 AC 1 and AC 2)Here are more ideas as to how to solve the problem on transportation. This research can understand for rest why KTMB designate their routes Seremban-Rawang and Sentul-Port Klang. except being so rigid well-nigh it can lead to adverse effects.Most people who take the KTM commuter are doing it to get in and out of the city (e.g. Subang Jaya-Sentral). Or users who honorable want to travel d own the line (e.g. Seremban-Kajang). Although there must be people who use it to cross the Klang Valley (e.g. Seremban-Rawang), they are not in the majority. The way the service routes are designed, it seems silly why these trains have to gain one full travel back and forth each discriminate for every run.Actual fact, delays at one part of the system can lead to other trains being delayed elsewhere, further down the line. For example, a Rawang-Seremban service might be delayed simply because somewhere in Kajang, there is a delay. In other words, researcher suggesting that the operations of these services should be made somewhat a bit more free lance to each other.KTMB should consider introducing a variety of routes. Other than that, at not so busy hours, they should maintain their current service routes, as usual. But at peak hoursSeremban-Tasik Selatan Passengers take the Sri Petaling LRT or KLIA Transit to continue their journeys.Rawang-Bank Negara Passengers take the Sri Pe taling and Ampang LRT to continue their southward journeys.Reduce service on the Sentul KTM branch passengers can hope off at Bank Negara to continue on the Sri Petaling and Ampang LRT. pull in express services that bypass not-so busy stations.Introduce services that give-up the ghost and terminate at busy stations like Subang Jaya, Serdang etc. shambling up a Komuter station at Abdullah Hukum to allow westerly passengers to bypass Sentral (and at long last putting Abdullah Hukum to good use).Continue serving the usual full Rawang-Seremban and Sentul-Port Klang routes but at low frequencies.With the savings of bowl stock, couple those together to behave busy routes.The delays experienced by KTM commuter users seem to be with regards to opposition intercity and freight trains, and usually this is most severe in KL, from the Jalan Bangsar Junction to Jalan Kuching. course the most sensible thing would be to schedule all trains, and make sure they follow their schedules. But the y dont, for reasons sometimes beyond KTMs control.There is the issue of different grades of service on different lines. KLIA Transit, being the most posh, followed by the LRTs and Monorail and the KTM commuter at the bottom. And with this, also have different fares for similar journeys.For example, for the journeyBandar Tasik Selatan to KL SentralKomuter RM1.00KLIA Transit RM4.20Sentul to Bandaraya/Bank Negara (although Sentul KTM and LRT are at different places)Komuter RM1.00LRT RM1.40It is also inescapable that KTM has toImprove on its scheduling and also further computerization with business control.Increase in capacity by acquiring more rolling stock to articulate the current trains and to have more train sets in service.Improve its station quality as well as desegregation with other rail lines.CUsersANNA HBCRDesktopKlktm.gifFindingTo find effectiveness of KTMB as a public transportationKTMB was an effective way to travel as a public transportation. KTMB was the responden ts choice as a public transportation to travel around Rawang-Seremban, Sentul-Port Klang. Alternative public transportation that the respondents choose was bus.To separate the areas covered by KTMBKTMB covers the area that the respondents were going therefore it showed that the respondent were gifted and satisfied with the areas covered by KTMB. The areas that had been covered by KTMB was shut to the respondent study and to Mid Valley which one of a top spot for tourist and people to shop and hang out.To compare the fare of KTMB with other public transportationThe researcher found out that the respondent were satisfied with the ticket price of KTMB compared with the price of other public transportation. The factor that many respondents were satisfied was the fare price is cheaper than taking other public transportation. KTMB was close to the place that many respondents were going therefore KTMB was the majority respondents choice of transportation.To contemplate the frequency of travelers using KTMB transportationThe researcher found out that the travel frequency for KTMB was adequate for respondents as many of the respondents used this service to travel around Rawang-Seremban, Sentul-Port Klang. Important factor would be that the respondents used this service because their workplace is situated in KL Central, Mid Valley and etc also to avoid traffic jams.Gantt Chart for Research Project ProposalActivityStart come acrossDuration (days) destination DateProposal14/9/2011317/9/2011 conform to Methodology14/9/2011115/9/2011Literature Review18/9/20111210/9/2011Authors18/9/2011725/9/2011 government Publications27/9/201174/10/2011Questionnaire conceptualisation5/10/201116/10/2011Interview and Survey6/10/201128/10/2011Tally and die Survey Questionnaire8/10/201119/10/2011 abate Discussion and Conclusion9/10/2011110/10/201114/9/20118/10/201125/10/20116/10/2011ProposalSurvey MethodologyLiterature ReviewAuthorsGovernment PublicationsQuestionnaire PreparationInte rview and SurveyTally and Analyze SurveyEnd Discussion and ConclusionStart DateDuration (days)Task 4 (LOC 4 AC 3)Conclusion and recommendationFindings of this study have important practical to management of quality of the Malaysian rail services. This study demonstrates the usefulness as a measure of service quality. The measurement scale also serves to identify symptoms and the underlying problems that inhibit the effective provision of quality services in rail transport.Once the attributes of rail services from the customers perspective are more clearly known and understood, its service providers will be in a better position to anticipate consumer requirements rather than to react to consumer dissatisfaction. The attributes of reliability and tangibles have been identified by respondents to be the most important dimensions of service quality. These two dimensions were also found to have the highest gap (perception minus expectation), implying that customers expectation of reliabi lity and tangibles dimensions of the railway services are not met by KTMB. Although these findings cannot be generalized to the overall passenger profile, KTMB should use it as an impetus to assess their services, particularly to study ways of improving on their reliability and tangibles dimensions.KTMB management could start by improving on staff training, especially to train their staff to be more professional and courteous when dealing with customers. The public confidence of KTMB has to be gained and the best way is for the management to look at improving on aspects such as reliability of services, improving somatogenetic facilities, training of staff and communicating precise information on train schedules.In view of the intense competition in the transport heavens with the opening of the North-South Highway, it is imperative that the management of KTMB carry out more research to discover any shortfalls in service quality and to take prerequisite corrective measures in case of a shortfall. This could ensure that the service quality of KTMB provides the best to its consumers in order to compete effectively with other modes of transport. As the consumer plays a key role in the definition and evaluation of the quality of rail services offered, managers of KTMB should incorporate consumer expectations and perceptions in the formulation of effective long marketing strategy.KTM should improved the train service in terms of the punctuality and provide a suitable frequency (for example every 10 minutes) to reduce congestion at the stations especially during peak hours. This study also recommends that future researchers should come out with the focus groups to compare the opinion between KTMB users with other transportation mode users.