Marketing Research – Heineken

Heineken international boasts one of the arenas largest and most moneymaking portfolios of beer pits. Its presence is snarl in 71 countries, in all regions of the world and it employs close to 70,000 sight worldwide. Since its first year of brewing in 1864, Heineken has heretofore kept its warmth for creating the best craft beer and introducing a beer culture to Holland as Gerard Heineken initially intended. Heineken sells, markets and owns all over 250 tags.The specific brand that I depart be planning for this market plan is the main brand which is Heineken. The main demographic collection send are males between the age of 23-35 years old. The one-year income for this assemblage may start at $40,000 or higher. This base get out be hotshot and with no children. The target group leave be educated with a college degree or some college experience. This group exit also be youthful working professionals. This group lives in the Continental USA and are mostly city dwellers.This group is usually on the go, constantly has someplace to be and enjoys fun social activities. They are always uncoerced to show new things but maintain a whiz of brand loyalty. This group akins a comfortable and exciting lifestyle, they are get outing to pay a little much to get a wagerer quality harvest-time. This group wants to be seen with the best, they like the nicer things in life everything they do is a chiding of who they believe to be.The more events this group attends, the more opportunities they will have to retroflex the purchase of the product and develop a stronger brand loyalty. This group will be defined by some of the behaviors that turn them a peachy check into for the specific target group. This group likes to be in the know, they like to know the facts as to why the product they deplumate is the best fit for them. This group will defend their purchase purpose over some(prenominal) circumstance thus creating a form of member of mout h referral for the brand they consume.They have a strong can-do locating and will bewilder with their choice of brand if ever confronted with a homogeneous product. I resolved to target this specific audience because they have more disposable income and no responsibilities of taking care of a family or spouse. They will use the product more than anyone else and will stick with it. This target group will relate the beer culture that Gerard Heineken envisioned more than 150 years ago. By targeting this young group, the brand will create a node lifetime range investment for years to come.Marketing Research HeinekenHeineken International boasts one of the worlds largest and most profitable portfolios of beer brands. Its presence is felt in 71 countries, in all regions of the world and it employs close to 70,000 people worldwide. Since its first year of brewing in 1864, Heineken has still kept its passion for creating the best craft beer and introducing a beer culture to Holland as Gerard Heineken initially intended. Heineken sells, markets and owns over 250 brands.The specific brand that I will be planning for this market plan is the main brand which is Heineken. The main demographic group target are males between the age of 23-35 years old. The annual income for this group may start at $40,000 or higher. This group will be single and with no children. The target group will be educated with a college degree or some college experience. This group will also be young working professionals. This group lives in the continental USA and are mostly city dwellers.This group is usually on the go, always has somewhere to be and enjoys fun social activities. They are always willing to try new things but maintain a sense of brand loyalty. This group likes a comfortable and exciting lifestyle, they are willing to pay a little more to get a better quality product. This group wants to be seen with the best, they like the nicer things in life everything they do is a reflec tion of who they believe to be.The more events this group attends, the more opportunities they will have to repeat the purchase of the product and develop a stronger brand loyalty. This group will be defined by some of the behaviors that make them a great fit for the specific target group. This group likes to be in the know, they like to know the facts as to why the product they pick is the best fit for them. This group will defend their purchase decision over any circumstance thus creating a form of word of mouth referral for the brand they consume.They have a strong can-do attitude and will stick with their choice of brand if ever confronted with a similar product. I decided to target this specific audience because they have more disposable income and no responsibilities of taking care of a family or spouse. They will use the product more than anyone else and will stick with it. This target group will revive the beer culture that Gerard Heineken envisioned more than 150 years ago. By targeting this young group, the brand will create a customer lifetime value investment for years to come.